jozecuervo.com

This is a little diagram I created to help visualize the complexity of our new production flow, web architecture and sustainability model for burntwire.tv.

vlog production flow,
originally uploaded by jozecuervo.

• Green lines are for monetization.
• Yellow lines are stats.
• Red two-way lines are monetized flash content.
• Light grey lines represent creative direction.
• Turquoise lines are non-monetized high-res quicktime files.
• Orange lines are RSS feeds.
• The light grey box is my server.
• Darker gery boxes are other people's servers.

We start with a high res widescreen quicktime clip (480x270). The editor uploads it to our server while the writer prepares copy for the blog and saves as a draft in blogger. The editor then uploads our quicktime to revver which converts it into a flash clip (320x240) and gives us a URL. The flash URL and quicktime URL are pasted into the blog post and sent live. Users can now visit our site burntwire.tv and view our videos in revver flash or download them in high quality quicktime and leave comments on our blog.

Revver offers revenue sharing, which means that every time one of our clips play, it is followed by advertising - we get 50% of the ad revenue. We also get ad revenue from the google ads displaying on the burntwire.tv website. We do not generate revenue from YouTube, google video, Yahoo Video, iTunes or from people who directly download the videos. To monetize on those channels, we would need to sell brand sponsorship or get noticed and bought for a broadcast distribution.

Next, we paste the Revver code into our MySpace profile and Bebo. Hopefully revver does not get blocked by MySpace. Revver pasting should be available shortly as a feature at Bebo.

We then upload our quicktime to google video, youtube, yahoo video and blip.tv. We take the time to go through each different community to tag and categorize our content appropriately and then communicate to other users via messages or comments. This is primarily for exposure, though it is difficult to drive traffic back from any of those sites. Our comments, ratings and views end up stuck within their walled gardens.

We also have a side feed for photos coming in from Flickr. Feedburner can combine our flickr feed with our blogger feed to create a single optimized RSS feed that has text, photos and video together. ITunes and other RSS aggregators will display our photos and videos and provide the option to sync with the iPod. Feedburner adds the appropriate information to allow iTunes and the apple music store to be able to read the feed.

Feedburner provides statistics about how many people consume our RSS feed including the software they use and the content they are grabbing. Google Analytics provides statistics about what pages are being viewed on our site and where our traffic is coming from. Other viewing statistics are gather by hand from each site featuring our content and compiled into an excel spreadsheet which is used to inform content decisions and sell advertisers on sponsorship.