NewTeeVee Live: Part 1
Wednesday, November 14, 2007
Today I'm sitting in on the NewTeeVee Live Conference. Here are my notes:
12:15 PM - Search and Discovery Face Off
Finding what you're looking for, or what you aren't
Mary Hodder estimates that there are 300 million videos on the web and 350,000 uploaded per day. "Discovery is 80% of the problem".
Evolution: from downloading video files to hosting a player to syndicating a feed of players.
Garrett: "People don't always know what they want", hence the notion of flipping channels.
Mary Hodder: Users characterize and describe videos differently than publishers.
Tim: Search and metadata has improved vastly over the last few years.
Signal processing, OCR is not practical on hundreds of millions of videos on a daily basis.
Garrett: Looking onto the Nintendo wii as a set top ITV box.
Tim: API's are powerful, but no developers have yet used them to to bring the Truveo experience to a set-top box.
Hodder: Youtube has gone from 50% at 100,000,000 views to 25% at 300,000,000 views. Digg - the percentage of videos coming from youtube has gone from 90% to maybe 10%.
Cast.TV: Fragmentation / Syndication is a headache/issue? The lines between search, discovery, browse are blurred.
StumbleUpon is the winner of the faceoff at 33% - audience poll of most likely to use for discovery. Truveo is 2nd.
My Opinion: Metadata is key and the exchange thereof will evolve to become a commodity exchange. 2nd tier video sites have a chance if they can find their niche and become relevant on distribution networks such as Digg, StumbleUpon, Bebo, FB, etc. These publishers need to provide as much meta-data as possible to the distribution networks and secure the return of metadata from those sites whenever possible. In Bebo's case, a publisher such as crackle should bring as much relevance as possible to the actual Bebo community based on what other bebo users are watching on crackle. How this is facilitad is up to both sides to build out API's, to swap data and yet maintain user privacy standards at the same time. StumbleUpon is on the right path.
12:15 PM - Search and Discovery Face Off
Finding what you're looking for, or what you aren't
- Garrett Camp StumbleUpon
- Mary Hodder Dabble
- Adam Singolda Taboola
- Tim Tuttle Truveo
- Alex Vikati CastTV
Mary Hodder estimates that there are 300 million videos on the web and 350,000 uploaded per day. "Discovery is 80% of the problem".
Evolution: from downloading video files to hosting a player to syndicating a feed of players.
Garrett: "People don't always know what they want", hence the notion of flipping channels.
Mary Hodder: Users characterize and describe videos differently than publishers.
Tim: Search and metadata has improved vastly over the last few years.
Signal processing, OCR is not practical on hundreds of millions of videos on a daily basis.
Garrett: Looking onto the Nintendo wii as a set top ITV box.
Tim: API's are powerful, but no developers have yet used them to to bring the Truveo experience to a set-top box.
Hodder: Youtube has gone from 50% at 100,000,000 views to 25% at 300,000,000 views. Digg - the percentage of videos coming from youtube has gone from 90% to maybe 10%.
Cast.TV: Fragmentation / Syndication is a headache/issue? The lines between search, discovery, browse are blurred.
StumbleUpon is the winner of the faceoff at 33% - audience poll of most likely to use for discovery. Truveo is 2nd.
My Opinion: Metadata is key and the exchange thereof will evolve to become a commodity exchange. 2nd tier video sites have a chance if they can find their niche and become relevant on distribution networks such as Digg, StumbleUpon, Bebo, FB, etc. These publishers need to provide as much meta-data as possible to the distribution networks and secure the return of metadata from those sites whenever possible. In Bebo's case, a publisher such as crackle should bring as much relevance as possible to the actual Bebo community based on what other bebo users are watching on crackle. How this is facilitad is up to both sides to build out API's, to swap data and yet maintain user privacy standards at the same time. StumbleUpon is on the right path.
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